How will you know when you have reached success?

6. Communicate behaviour change

(Sequence & Stakes) (Product Market fit)


Knowing that a product will get the job done 20 percent or more is the key to predictable innovation.

• Generate scenarios to test against
• Have a solid understanding of how to measure the data and map it against your hypotheses
• To test the solution hypothesis against the situational context of a users JTBD – does this new mental model of the world / workflow work?

To validate or invalidate the solutions against our intrepretation of what will generate value for the user

• Validate, revise, explore framework report
• Deliver and evolution Roadmap


Validate Your Ideas with the Test Card

Image result for test card


Capture (Customer) Insights and Actions with the Learning Card