69: Epicurrence Live (feat. Dustin Senos + Haraldur Thorleifsson)



The thing that really stuck out for me was the method of critiquing work.

Set the scene:
This is what we are here to critique (ie. Don’t bring up the font choice if we are looking at the UX flow)

Barbell it
Start with what you like about the design.
Then add some critique with reasoning for your thougths.
Then finish with another positive.

Let the designer feel positive about the their work with some actionable insights to consider / work on.

Internal politics is product management

Helen Bui, Founder of Stash-it and former Head of Innovation Management at News Corp, shares how to champion and execute innovation initiatives at large organizations, and best practices for communicating with key stakeholders



An idea needs group buy-in when working in a corporation.

Your idea is simply using the lens of what’s important to you and applying it to the opportunity you see. 

As a means of research – and getting buy-in, why not ask others about the lens through which they see this opportunity and what’s important about it to them? Create a rising tide of support for the project and help move it along. 

Communications skills are key. They’ll help you negotiate better and build lasting relationships. 

Internal stakeholders are internal clients. Learn how to communicate effectively which each one.


Empathy Mapping

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Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help us synthesise our observations and draw out unexpected insights.
It’s used as a synthesis tool to help quickly uncover latent user needs. By introducing this synthesis tool and others, golden nuggets of opportunity arise.

IDENTIFY NEEDS: “Needs” are human emotional or physical necessities and desires. Needs help define your design challenge.Remember: Needs are verbs (activities and desires with which your user could use help), not nouns (solutions). Identify needs directly out of the user traits you noted, or from contradictions between two traits – such as a disconnect between what she says and what she does. Write down needs on the side of your Empathy Map.

IDENTIFY INSIGHTS: An “Insight” is a remarkable realization that you could leverage to better respond to a design challenge.Insights often grow from contradictions between two user attributes (either within a quadrant or from two different quadrants) or from asking yourself “Why?” when you notice strange behavior. Write down potential insights on the side of your Empathy Map.

What you should know after completing this

  • The thoughts and feelings of the user you are dealing with
  • The needs and pain points of both the use and the business and the user






Here’s a really interesting deep dive interview that a couple of guys from ‘Jobs to be done’ did with a random guy about his recent mattress purchasing experience. They ask questions largely around the history context and trigger points around deciding that a need was there – before exploring the point of purchase itself. It’s incredible how much background they get by gaining the context of thoughts, feelings and justifications for events that happened upto five years ago.

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