Storytelling is everything
Show, don’t tell.
Use the Pixar storytelling principles to drive human truths to business to being stakeholders along the journey.
Design is the way to de-risk your go to market, by way of understanding who we are serving better, connecting to their humanity – being humble enough to iterate along the way to improve and to make sure they come along for the ride with us.
1. Set the context.
2. Clarify the scope.
3. Share journeys, not moments.
4. Make it tangible.
5. Prototype immediately.
2. Zoom in. Zoom out.
3. Be lavish in your praise.
The thing that really stuck out for me was the method of critiquing work.
Set the scene:
This is what we are here to critique (ie. Don’t bring up the font choice if we are looking at the UX flow)
Start with what you like about the design.
Then add some critique with reasoning for your thougths.
Then finish with another positive.
Let the designer feel positive about the their work with some actionable insights to consider / work on.
A beautiful interview between @zanelowe & @rickrubin