It starts with locating a bright spot — a ray of hope.
High concept: Change can be simple as copying someone else.
Hook: By copying those who are doing well, we are able to mimic them towards creating our own brilliance.
Plot: This is a story about finding a way to change people’s habits by being solutions focussed rather than problem focussed.
Logline: Governments/companies/schools who want to cause behaviour change are usually restricted by regular problem based thinking.