- Goal based problem solving
- Stay strict on time
- Iterate and refine over time
In order for the design sprint to work – you need to know what problem to solve.
The outcome of a design sprint is to generate some ideas that will be shipped within the next 6 months – it’s not particularly useful for blue sky thinking
Measuring the success of a sprint
Did we get enough data to make a good decision & 6 months later when we shipped a product, did we get similar results?
Failure is when a good idea didn’t ship – did we not focus on the right areas, have the right people in the room
If we got 5 users in and they all said ‘x’ – what would we do? You need to be able to answer that question before you start a design sprint
To get buy-in – perhaps listen to stakeholders ideas, prototype it, then take it further (and make your idea). You can use the stakeholder’s prototype as a vehicle to show the benefits and downsides of the idea, then showcase how with just a few minor adjustments you could push their idea towards the right direction
Showcasing the outcomes of user testing a quick and dirty mockup is an easy way to prove the value of user testing and a quick way to validate the direction of the idea.
You’re prototyping to answer questions – not to win any design awards.
Designers have a great opportunity, to help companies make decisions faster. To become a core function. To elicit the CEO response ‘Of course I’m going to incorporate design – how else will I know where I’m going…’