Daniel Burka, on prototyping your way to massive influence

https://www.highresolution.design/7-daniel-burka/

Daniel Burka, High resolution, design sprints

 

In order for the design sprint to work – you need to know what problem to solve.

The outcome of a design sprint is to generate some ideas that will be shipped within the next 6 months – it’s not particularly useful for blue sky thinking

Measuring the success of a sprint

Did we get enough data to make a good decision & 6 months later when we shipped a product, did we get similar results?

Failure is when a good idea didn’t ship – did we not focus on the right areas, have the right people in the room

If we got 5 users in and they all said ‘x’ – what would we do? You need to be able to answer that question before you start a design sprint

To get buy-in – perhaps listen to stakeholders ideas, prototype it, then take it further (and make your idea). You can use the stakeholder’s prototype as a vehicle to show the benefits and downsides of the idea, then showcase how with just a few minor adjustments you could push their idea towards the right direction

Showcasing the outcomes of user testing a quick and dirty mockup is an easy way to prove the value of user testing and a quick way to validate the direction of the idea.

You’re prototyping to answer questions – not to win any design awards.

Designers have a great opportunity, to help companies make decisions faster. To become a core function. To elicit the CEO response ‘Of course I’m going to incorporate design – how else will I know where I’m going…’

 

http://www.gv.com/sprint/https://designsprintkit.withgoogle.com/

https://designsprintkit.withgoogle.com/

 

 

Jobs to be done – course notes

stack

3.a.-Forces-Diagram2.png

Job Story Equation.png

Getting the most of a job story interview

Dummy-ing up

I’m not sure what you are talking about, can you explain that to me?

 

Staying in the moment of the job timeline

When interviewing together: when the initial questioner is writing something down or has a pause to contemplate the next question – jump in and ask a question, but be sure it’s about the same moment in the timeline and adds to the context of the moment.

 

The Big Hire vs The Little Hire

The first purchase (use) and what the product is now being used for – the little hire (opportunities for innovation).

Opportunities for innovation

  • Where it was tried in a different (not usual) context and it worked
  • Where it was tried in a different (not usual) context and it did not work

 

Unlocking the memory

Slowing it down to set the scene. Asking adjoining details about the moment can help unlock the memory ie. Was it raining that day? did you have anyone else with you?

Notes from Jonathan Rosenberg’s talk on Rules to Success

Code Zen

Fantastic talk by Jonathan Rosenberg, Senior Vice President, Product Management at Google on Rules to Success. The talk was so heavy with aphorisms that I ended up watching it twice and noted down his various points. They may be slightly off missing a couple of points here and there, but still pretty educational (for me at least :) )

Starting note: I loved this statement at the beginning of the talk:


If you want to build a ship
don't herd people together to collect wood
and don't assign them tasks and work,
but rather teach them to long for the 
endless immensity of the sea.

Antoine-Marie-Roger de Saint-Exupery

Rules on Communication

  • Overcommunicate always all the time. You cant communcate enough.
  • Openly share everything with your collegues. Trust your people and give them this info. Trust breeds loyalty.
  • Repetition does not spoil the prayer.
  • Each word matters. Be crisp and direct…

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The Tim Ferriss Show: Interview of Kevin Kelly, Co-Founder of WIRED, Polymath, Most Interesting Man In The World?

KevinKellySF

This single interview — one of my favorites of all-time — was recorded in three short parts.  You can:

This podcast is brought to you by The Tim Ferriss Book Club, which features a handful of books that have changed my life. Here’s the list.  You can also find all 20+ episodes of this podcast here. Some are sober and some are drunk, but the guests are all great.