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Design is rendered intent
How will the world be different once we’ve built this thing?
What will the experience be 5 years from now? And how will this baby step help get us there?
The measure of design goes from frustration to delight. Why is this thing more frustrating or more delightful than the other
Literacy. Fluency. Mastery.
Daniel Burka, High resolution, design sprints
In order for the design sprint to work – you need to know what problem to solve.
The outcome of a design sprint is to generate some ideas that will be shipped within the next 6 months – it’s not particularly useful for blue sky thinking
Measuring the success of a sprint
Did we get enough data to make a good decision & 6 months later when we shipped a product, did we get similar results?
Failure is when a good idea didn’t ship – did we not focus on the right areas, have the right people in the room
If we got 5 users in and they all said ‘x’ – what would we do? You need to be able to answer that question before you start a design sprint
To get buy-in – perhaps listen to stakeholders ideas, prototype it, then take it further (and make your idea). You can use the stakeholder’s prototype as a vehicle to show the benefits and downsides of the idea, then showcase how with just a few minor adjustments you could push their idea towards the right direction
Showcasing the outcomes of user testing a quick and dirty mockup is an easy way to prove the value of user testing and a quick way to validate the direction of the idea.
You’re prototyping to answer questions – not to win any design awards.
Designers have a great opportunity, to help companies make decisions faster. To become a core function. To elicit the CEO response ‘Of course I’m going to incorporate design – how else will I know where I’m going…’
Getting the most of a job story interview
I’m not sure what you are talking about, can you explain that to me?
Staying in the moment of the job timeline
When interviewing together: when the initial questioner is writing something down or has a pause to contemplate the next question – jump in and ask a question, but be sure it’s about the same moment in the timeline and adds to the context of the moment.
The Big Hire vs The Little Hire
The first purchase (use) and what the product is now being used for – the little hire (opportunities for innovation).
Opportunities for innovation
- Where it was tried in a different (not usual) context and it worked
- Where it was tried in a different (not usual) context and it did not work
Unlocking the memory
Slowing it down to set the scene. Asking adjoining details about the moment can help unlock the memory ie. Was it raining that day? did you have anyone else with you?
How To Conduct Your Own Google Ventures Design Sprint
Fantastic talk by Jonathan Rosenberg, Senior Vice President, Product Management at Google on Rules to Success. The talk was so heavy with aphorisms that I ended up watching it twice and noted down his various points. They may be slightly off missing a couple of points here and there, but still pretty educational (for me at least :) )
Starting note: I loved this statement at the beginning of the talk:
If you want to build a ship don't herd people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
Rules on Communication
- Overcommunicate always all the time. You cant communcate enough.
- Openly share everything with your collegues. Trust your people and give them this info. Trust breeds loyalty.
- Repetition does not spoil the prayer.
- Each word matters. Be crisp and direct…
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This single interview — one of my favorites of all-time — was recorded in three short parts. You can:
- Listen to all three on iTunes
- Download them as MP3s (right click “save as”): Part 1, Part 2, Part 3.
- Download the transcript.
- Or stream them now below (If you’re reading this in e-mail, please click here to stream):
This podcast is brought to you by The Tim Ferriss Book Club, which features a handful of books that have changed my life. Here’s the list. You can also find all 20+ episodes of this podcast here. Some are sober and some are drunk, but the guests are all great.