A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value

A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value


4 JAN ⋅ 28:00

Our co-host, Bobby, was an opening speaker at AIGA Conference 2017. Bobby breaks down why the design industry has lost touch with customers and how specialized roles in design continue to fuel the problem. He also offers a mindset change to help your business in a BIG way this year. Join us.

AIGA is the profession’s oldest and largest professional membership organization for design, AIGA advances design as a professional craft, strategic advantage, and vital cultural force.

Bobby Ghoshal is the co-host of High Resolution and co-founder of Candid Co


We are sales people. We need to speak the language of business where Design delivers the value of useful utility.


Chase Jarvis and Gary v

Gary v

99% of people don’t do anything with the information you give them. Which means there’s plenty of things for you to still do.

And the 1 % who do – they become your new peers. They were going to win anyway – you can’t stop winners

But you get to educate the rest, receive all the adulation, leave a legacy and live a wonderful life.

That’s the model

  • you’ve got to continuously play. Get the humility of playing with something for the first time
  • Design changes consistently – so you can’t simply master one thing and milk it for the next 40 years


Garry v seems to be a master of testing assumptions


If you want to be an artist – be an artist and don’t worry about charging. If you want to charge, you’re now a business person – not an artist. You’re in the supply and demand business – the game of economics.

Wrap your head around that.

Asking the Right Questions is Product Management


Noopur Bakshi, Senior Product Manager at Adobe, shares the most effective user interview questions and what she does before each interview to ensure that she gains meaningful insights. Get the latest updates from the show at www.thisisproductmanagement.com