Profit. Power. Pursuit. A CreativeLive Podcast with Tara Gentile: From the Archive: Humility & Public Speaking with Michael Port
When you are talking to someone, you are playing a game of catch. No matter what concept you are throwing them – they must be able to accept, retain, comprehend and do something with it.
See also the pyramid principle
When public speaking, you must deliver on your promise.
When being asked to speak – you must have a platform built on that unique promise.
Your fee will equate to the size of your platform.
Your platform is based on relevance & community need.
Build some intellectual property
- Protocol based, or
- Message based
Storytelling is everything
Show, don’t tell.
Use the Pixar storytelling principles to drive human truths to business to being stakeholders along the journey.
Design is the way to de-risk your go to market, by way of understanding who we are serving better, connecting to their humanity – being humble enough to iterate along the way to improve and to make sure they come along for the ride with us.
Here’s a really interesting deep dive interview that a couple of guys from ‘Jobs to be done’ did with a random guy about his recent mattress purchasing experience. They ask questions largely around the history context and trigger points around deciding that a need was there – before exploring the point of purchase itself. It’s incredible how much background they get by gaining the context of thoughts, feelings and justifications for events that happened upto five years ago.
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