Jobs to be done – course notes

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3.a.-Forces-Diagram2.png

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Getting the most of a job story interview

Dummy-ing up

I’m not sure what you are talking about, can you explain that to me?

 

Staying in the moment of the job timeline

When interviewing together: when the initial questioner is writing something down or has a pause to contemplate the next question – jump in and ask a question, but be sure it’s about the same moment in the timeline and adds to the context of the moment.

 

The Big Hire vs The Little Hire

The first purchase (use) and what the product is now being used for – the little hire (opportunities for innovation).

Opportunities for innovation

  • Where it was tried in a different (not usual) context and it worked
  • Where it was tried in a different (not usual) context and it did not work

 

Unlocking the memory

Slowing it down to set the scene. Asking adjoining details about the moment can help unlock the memory ie. Was it raining that day? did you have anyone else with you?

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