THE JOBS-TO-BE-DONE MATTRESS INTERVIEW

http://jobstobedone.org/radio/the-mattress-interview-part-one/

Here’s a really interesting deep dive interview that a couple of guys from ‘Jobs to be done’ did with a random guy about his recent mattress purchasing experience. They ask questions largely around the history context and trigger points around deciding that a need was there – before exploring the point of purchase itself. It’s incredible how much background they get by gaining the context of thoughts, feelings and justifications for events that happened upto five years ago.

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