Here’s a really interesting deep dive interview that a couple of guys from ‘Jobs to be done’ did with a random guy about his recent mattress purchasing experience. They ask questions largely around the history context and trigger points around deciding that a need was there – before exploring the point of purchase itself. It’s incredible how much background they get by gaining the context of thoughts, feelings and justifications for events that happened upto five years ago.
Fantastic talk by Jonathan Rosenberg, Senior Vice President, Product Management at Google on Rules to Success. The talk was so heavy with aphorisms that I ended up watching it twice and noted down his various points. They may be slightly off missing a couple of points here and there, but still pretty educational (for me at least :) )
Starting note: I loved this statement at the beginning of the talk:
If you want to build a ship don't herd people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
Rules on Communication
- Overcommunicate always all the time. You cant communcate enough.
- Openly share everything with your collegues. Trust your people and give them this info. Trust breeds loyalty.
- Repetition does not spoil the prayer.
- Each word matters. Be crisp and direct…
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