Adam Savage’s SXSW 2014 Keynote Art and Science

Notes from this talk:

Every time you’ve adjusted the punchline of a joke to get a bigger laugh, you are working empirically of previous knowledge to build something better – that is a scientific approach.

The basics of science
1. Come up with a question
2. Form a hypothesis
3. Test Hypothesis

Science and Art are not separate.

Art & Science

How we converse about who we are and what we are doing.

1. Pay attention – patterns will emerge
2. Participate – question absolutely everything
3. Nothing is beyond your understanding

Culture is conversation – Conversations make us all better

All science is a form of storytelling just like art – they both have

Beginning > Middle > End
Hook > Hold > Payoff

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