LinkedIn Speaker Series with Clayton Christensen

 

What job is your <product, service, significant other> being hired to do in the lives of the people who want to use it?

Start of picking at the low hanging fruit, no one will notice.

Then constantly get better.

Soon, you’ll have the momentum and the tested capabilities to take on the market leading share of high end products and everyone will wonder where you came from.

Lexus didn’t start out developing high end cars.

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