Pounding the pavement

Pounding the pavement… does more than make you sweaty

We run because we want space. To reclaim ourselves. To prove ourselves.

Who we are and what we are capable of is an identity that we create daily, through our work and play.

Through smartphone apps such as Nike+GPS, Reebok’s The Promise Keeper and iMapMyRun we have a mobile way for people to monitor themselves and be identified by our actions creating trackable achievement, all with a little help along the way.

Running is much more enjoyable when you’re able to see your progress and share it with others.

Digital communications,

Smartphone apps

based on physical needs,

Freedom, a measuring stick and a need to be social.

that highlight product benefits.

Whilst running, you will see the benefits of our products.


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