Switch

It starts with locating a bright spot — a ray of hope.

BY DAN & CHIP HEATH

High concept: Change can be simple as copying someone else.

Hook: By copying those who are doing well, we are able to mimic them towards creating our own brilliance.

Plot: This is a story about finding a way to change people’s habits by being solutions focussed rather than problem focussed.

Logline: Governments/companies/schools who want to cause behaviour change are usually restricted by regular problem based thinking.

http://bit.ly/JZNvZR

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