It starts with locating a bright spot — a ray of hope.
BY DAN & CHIP HEATH
High concept: Change can be simple as copying someone else.
Hook: By copying those who are doing well, we are able to mimic them towards creating our own brilliance.
Plot: This is a story about finding a way to change people’s habits by being solutions focussed rather than problem focussed.
Logline: Governments/companies/schools who want to cause behaviour change are usually restricted by regular problem based thinking.
I call myself a music aficionado. Not because I’m a music snob, but because I think music is life. It brings joy, passion, energy and understanding.
See this example.
Old Man In Nursing Home Reacts To Hearing Music From His Era
Here’s an idea
Ongoing donations for charities from people without becoming a pain.
Setting up high interest bank accounts in which people agree to donate the ‘relatively un-noticed’ accumulated interest that resides in our accounts at the end of the month.
People generally want to help, they just don’t want to sacrifice. Plus, as the charities will be registered, those who donate will receive a tax receipt at the end of every month allowing claims and a deduction on their annual salary.
If you have anything to do with charities and think this is a good idea, please use it. Doing good is better than being good.