Switch

It starts with locating a bright spot — a ray of hope.

BY DAN & CHIP HEATH

High concept: Change can be simple as copying someone else.

Hook: By copying those who are doing well, we are able to mimic them towards creating our own brilliance.

Plot: This is a story about finding a way to change people’s habits by being solutions focussed rather than problem focussed.

Logline: Governments/companies/schools who want to cause behaviour change are usually restricted by regular problem based thinking.

http://bit.ly/JZNvZR

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Money for nothing and your lunch for free

Here’s an idea

What:

Ongoing donations for charities from people without becoming a pain.

How:

Setting up high interest bank accounts in which people agree to donate the ‘relatively un-noticed’ accumulated interest that resides in our accounts at the end of the month.

Why:

People generally want to help, they just don’t want to sacrifice. Plus, as the charities will be registered, those who donate will receive a tax receipt at the end of every month allowing claims and a deduction on their annual salary.

If you have anything to do with charities and think this is a good idea, please use it. Doing good is better than being good.