Design playbook

Hey I’m Justin, a Design Lead from Sydney.

You can learn more about me here, follow my thoughts and the things I find interesting here and learn more about the Mindsets, Skillsets and Toolsets of what I do below.

The content from these pages is gathered from the internet. Please look for the link where appropriate.

Any feedback – please reach out.

Mindset How you see, perceive and view the world around you – your beliefs and way of thinking that determine your behaviour and outlook, how you’ll interpret and respond to situations.

https://notosh.com/lab/mindset-skillset-toolset-explained

Behaviour change

Netflix culture
https://jobs.netflix.com/culture

Design

Dev ops

Double diamond

Experience Design

Human-Centred Design

First Principles

Research Ops

The Value of good UX

Skillset How you act and behave based on your capabilities, knowledge and understanding as well as your motivation to put your abilities to use – ie. your mindset

The adoption curve

Developing your capabilities, understanding & knowledge

Motivation <to come>

The hierarchy of competence

How do you solve problems for people who use products and services?

There are five high-level questions that begin any problem solving (design) process – This is heavily borrowed from strategyzer and Facebook’s Jon lax:

Toolset What mechanisms you use to develop your skills and achieve your objectives – these can be any number of methods, techniques, models, approaches, and frameworks that create value in your chosen field.
Design sprint

Design Thinking

Value Proposition Design

Dual Track Agile

Agile EPIC, Feature, Story

Lean UX 

Lean Startup

OKR

Product Market Fit

Service Design

Research isn’t some monolithic, academic process. It can fit into every workflow, every role, and every company size. Whether you’re a designer, project manager, or director, the goal is to guess less and work from a position of strength by being informed.

https://www.designbetter.co/principles-of-product-design/guess-less

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Learn
(Toolset)
Kickoff

Executive Stakeholder Interview <to come>

Macroeconomic forces

Stakeholder interview

Stakeholder Mapping

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Understand Current Behaviours

Agile user research

Analytics Research

Business Model Canvas

BMAT

Causal inference

Confirmation bias

The Consumer

Challenge Mapping

Cognitive bias

Cognitive Dissonance

Contextual Inquiry – Qualitative research

Cultural Probes

Customer

Experience Canvas

Diary Study

Desktop Walkthrough

Empathy Mapping

Empirical Research

The role of emotion in motivation

Field study / Work shadow

First Time User Experience (FTUE)

FindingFrom research

The five why’s technique

Fly on the Wall Observation

Heuristic

Insight

Jobs-To-Be-Done (JTBD)

Leading & Lagging indicators

Mental Model

Mapping Experiences

Persona

Scanning your environment

Service Safari

Touchpoint Mapping

Use Cases

UX Strategy

Value Network Analysis

Value Stream Mapping

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Build
(Toolset)
Establish a point of view

Data-informed Design

Journey Mapping

The F.I.T.T method

Kano Model

MVP

Process mapping

Product Canvas

Prioritisation

RACI Matrix

Scenario Mapping

Service Architecture Mapping

Service Ecosystem Mapping

Service Principles  / Design Principles

Service Value Positioning

Service Blueprinting

Touchpoint Strategy

Value as determined by the user

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Ideate and develop

Articulating Design Decisions

Co-design

Design Critique

Designing for Emotion

Desirability, Feasibility, Viability (DVF)

Graphic / Visual / UI Design

Ideation

Product

Rapid Prototyping

Service

Solution

Storyboarding

Story Mapping

Storytelling

User Stories

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Measure
(Toolset)
Test future behaviours

Concept validation research
at later stages – this becomes usability testing

Hypothesis testing

Service Simulation Testing

Usability testing

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Articulate outcomes

Business Value

Customer Engagement Strategy

Customer Satisfaction Rating (CSAT) <to come>

Download your learnings

Metrics

Net Promoter Score (NPS)

SUS (System Usability Score)

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